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This site states the following, "A Word From The Editor." We observed that the web site said " Welcome to the JulyAugust issue of Rude Health, the official magazine of the Irish Association of Health Stores." It also stated " Weâ ve been waiting all year for the summer and now itâ s here we fully intend to enjoy it â in this issue thereâ s how to look stunning all summer long using natural products. Staying hydrated when exercising in the warmer months. Living a greener life, probiotics explained. And all about joints and bones." The header had rude health magazine as the highest ranking keyword. It was followed by rude, health, and magazine which isn't as ranked as highly as rude health magazine. The next words the site uses is ireland. irish was also included and will not be seen by web engines.